AfterDawn: News

Paul McCartney premieres latest music video on YouTube

In another sign that artists are understanding more and more the effect of the internet on their sales and popularity, former Beatle Sir Paul McCartney has premiered his latest music video on YouTube.

According to YouTube, the video has over 200,000 hits in under 48 hours



"With its community of millions of worldwide users, YouTube is the leader in online video, and the premier destination to watch and share original videos through a Web experience," McCartney said in a statement on his Web site. "The video for 'Dance Tonight' will be featured and promoted through the 'Director Videos' slots, which sit at the top of the homepage."

McCartney's newest album, "Memory Almost Full" is set for release next week and "Dance Tonight" is the first single.

Artists have been using sites like YouTube and MySpace more often to help gain new fans and to release videos to broader audiences. This is a trend I hope will continue.

Source:
Yahoo


Written by: Andre Yoskowitz @ 26 May 2007 14:07

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• 6 comments

• borhan9

  When i first scanned the title of this article and came across Paul's name i thought here we go again another law battle. But no its actually a positive story. Well done Paul good to see your moving with the times.

  26.5.2007 17:39 #1

• akaangus

  Hey Paul I think the baby seals are crying for your attention! I think Apple is making some money! Somewhere in the world somebody might be getting a digital copy of a Beatles song! Go bitch about something you have nothing to do about again, mkay?

  26.5.2007 23:37 #2

• matt87622

  Go Paul!

  29.5.2007 06:25 #3

• yomama

  Your an idiot akaangus ...leave Paul alone ...Ya moron

  31.5.2007 09:08 #4

• davidrose

  NBC news had a story the other night about recording artists going it alone (no label) they showed N.Y.Cities Tower record emptied out rows of nothing, out of business, times they are a changing video channels are going downhill fast and the internet sells more than anything else these days, it's the right move. Good luck Paul.

  31.5.2007 12:17 #5

• Unfocused

  Why is it the older Artists that seem to embrace the new technology? You really don't hear about new or up and coming bands doing stuff like this.

  27.6.2007 23:55 #6