He added: "With Google and YouTube, we can now better engage users and advertisers with our award-winning local video content and with new user-generated content while further broadening our reach beyond the boundaries of our media markets." The content currently available is mostly news clips, but it will expand to weather, "entertainment videos," local high school sports, other local TV shows, and local amateur entertainment.
YouTube also recently announced a deal with EMI that will bring music videos to the service and a strategic deal with NBC/Universal to get exclusive clips and content from NBC TV shows. Apple Inc. also recently announced that YouTube videos will be accessible through the Apple TV device.
Source:
Ars Technica
Written by: James Delahunty @ 6 Jun 2007 4:05