Microsoft comments that its fully aware that Sony's PS2 is still selling strong at its $129 price point and was a good deal since mid-2002 when it was reduced to $199 just after 2 years on the market. Sony boasts some 120 million PS2s shipped with a majority of them being sold post-2002.
Microsoft claims that even though they already take a hefty loss per console sold, that its ready to take an even bigger hit to have the opportunity to sell more units. They believe in their product and feel that the sell of games will make up for the loss in the cost of console production. Hufford also was heard at hinting of emulating Nintendo's sales tactic and could possibly include a pack-in game to coincide with the price drop.
Source:
ITWire
Written by: Dave Horvath @ 8 Jun 2007 19:31