AfterDawn: News

CinemaNow Inc., a movie download source, has announced it will start selling music videos again after failing 2 years ago. The company hopes that demand for content to view on thriving portable players will drive sales. Music videos from Warner Music Group will be available initially and will go for $1.99. With iTunes having some success selling music videos now, it is a good idea for CinemaNow to re-enter the business.

"We were a little bit premature," CinemaNow chief executive Curt Marvis said Monday. The company first launched its watchmusicherenow.com website back in 2005, but the portable devices on the market that could play the videos never caught on. The new music videos on sale will be just under DVD quality and can be transfered to a total of three devices running Windows Media software.



"This year, consumers headed to the Web for short-form content in record numbers, and we see great potential in music video downloads," Marvis said. Around 1600 videos exclusively from Warner will be available until July 21st. After that, more videos from Warner and other major record companies will become available.

Source:
Yahoo

Written by: James Delahunty @ 12 Jun 2007 18:02