Joost has distinguished itself by seeking partnerships with content owners before making any of their shows available. The company landed its first big distribution deal with Viacom Inc just days before Viacom sued Google Inc. and its video-sharing site YouTube for copyright infringement.
"The time in the market is good for traditional media and digital to come together," Mike Volpi, Joost's newly appointed chief executive, told Reuters. "Technology has matured to a point where rights can be protected properly."
The Joost trio replaces last year's big attraction, YouTube co-founder Chad Hurley, whose wild popularity both terrified and attracted big media.
Source: PC Magazine
Written by: Rich Fiscus @ 12 Jul 2007 10:18
