According to the sites first press release, "WeShow thrives off of the explosion of online video that has until now frustrated a significant portion of consumers on the Web," said Marcos Wettreich, CEO and founder of WeShow, in a statement. "By consolidating the highest quality and most popular content from across the Internet into a simple and personalized view of all the top quality videos from around the world, WeShow is making online video a pure entertainment experience similar to that of television."
Unlike many existing video sites that rely purely on search technologies to yield relevant content, WeShow brings a human-powered approach to filtering and organizing content. Each day, WeShow uses technology and a global team of category experts to scour more than 15 video repositories such as YouTube, MetaCafe, Google Video, MySpace, Dailymotion and many others.
The company cites a study conducted by Kelton Research in June 2007, stating that more than 60% of Americans feel overwhelmed by the sheer volume of online videos and 46 percent of these people do not watch more online videos because they dread the task of weeding through too many search results. The study also states that 96 percent of Americans cannot find the videos they are looking for when initially conducting a search for specific content and 45 percent of people only view videos when they are recommended by a friend or colleague. These people are not utilizing online video as a primary entertainment source.
Source: WeShow
Written by: Rich Fiscus @ 13 Jul 2007 4:43
