In the past, Sony and its major partner Disney had rejected the US adult film industry's proposal for adult content on their media because they felt there was an image to uphold. At this year's Adult Treasures Expo 2007 in Chiba, Japan however, Sony began offering more technical support for the adult film industry.
Until now, there had only been a handful of companies with rights to stamp out Blu-ray media, but a Japanese company which was in charge with a great deal of the early release Blu-Ray discs said it has partnered with a Taiwan company to produce much more media for this purpose.
This move could prove to be a decent push in the Blu-Ray camp who has appeared to be losing the race to HD-DVD. Following a fatal mistake Sony made back in the days of Betamax, their refusal to endorse the US adult film industry effectively led to the demise of the superior beta format over VHS, which had endorsed porn. With HD-DVD already on the adult bandwagon right from the gates, along with cheaper production costs and a growing list of supporters, Blu-Ray will need all the help it can get to remain in this high-definition battle.
There have already been ten Japanese adult films pressed onto Blu-Ray DVD and a company by the name of Total Media Agency Inc. says its ready to release at least one movie per month during the remainder of this year. This is in contrast to the lone single Japanese adult film available on HD-DVD.
Price also seems to be an issue in taking the Japanese market. HD-DVD comes in a bit higher than discs released on Blu-Ray, however the HD-DVD camp justifies the price hike due to the fact that whatever HD-DVD you buy also comes with a DVD version of it. This is to suffice those who want a next-gen version of the movie, but might not yet have the hardware to play it.
Dispite the head start of HD-DVD and it's US adult film industry backing, a lot of film producers have yet to make good on their promises of releasing content. Early on, the adult film industry supported HD-DVD because of a cheaper production cost, but representatives have said they will produce on whatever format makes sense at the time. Its quite possible that this move by Sony could prove to be a step in the right direction towards getting Blu-Ray back in the thick of the fight.
Source:
PC World
Written by: Dave Horvath @ 30 Jul 2007 9:50