He said the target for the first day of sales was 155 million USD which would beat out the 151 million opening weekend of Spider-Man 3.
"When we opened to USD 125 million [last time], that really caught a lot of people's attention. It showed that videogames were no longer that thing that kids play in their basement," Chris Di Cesare said. "We're confident we can do better."
Di Cesare does concede that the comparison isn't entirely fair due to the high prices of Xbox 360 games as compared to a movie ticket, but still says the figures are too large to ignore.
"I recognize it's not apples to apples. But it's big business any way you cut it," added Di Cesare.
Microsoft recently announced that they had over 1 million pre-orders for the game in the US, and the advertising push for the game has been huge prompting many to believe that the game will shatter even the highest expectations.
Source:
GI.biz
Written by: Andre Yoskowitz @ 14 Aug 2007 16:12