The study concluded that the majority of teens learn about the latest movies from more traditional TV ads and theatrical trailers. Only 15% get their information from entertainment web sites.
Also from the study, 27% of teen generally go to see movies the weekend they open, and nearly half go within the first two weeks.
In stark contrast to the movie industry's claims of lost revenue from piracy, teens also responded that when they miss a movie in the theater they're more likely to rent or buy it on DVD than download it illegally.
Source: Yahoo News
Written by: Rich Fiscus @ 26 Aug 2007 18:38