AfterDawn: News

HD DVD vendors are dropping prices to heat up competition with the rival Blu-ray disc optical format in Europe. The HD DVD Promotional Group said on Friday that European consumers could expect to find a range of entry-level players priced around the €300 mark. The announcement was made by the HD DVD Promotional Group at a news conference held at the IFA international consumer electronics show in Berlin.

According to Oliver Van Wynendaele, a manager in Toshiba's HD DVD group, the new prices are nearly half of what many entry models already cost in Europe. Venturer Electronics, a CE company based in Canada, will launch its SHD-7000 player at around €300 next month, while Toshiba will offer its HD-EP30 model for around €350 (and will also include five free discs), Van Wynendaele said.



Additionally, Toshiba will begin loading its notebook PCs with HD DVD drives in the fourth quarter, according to Yoshihide Fujii, the company's corporate senior vice president.

Source:
Yahoo (InfoWorld)

Written by: James Delahunty @ 1 Sep 2007 5:24