AfterDawn: News

NBC, News Corp. finally name joint web venture

After announcing the venture months ago and NBC shutting down another web venture with some of their local affiliates, the video site News Corp. and NBC Universal hope will be a YouTube killer finally got a name: Hulu.

The name selection -- which is surfacing five months after the media giants announced the venture -- is marketable for multiple reasons, said Jason Kilar, the company's CEO. "Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself."



The site's launch is behind schedule, with a "private beta" launch expected in October. It was originally expected to be running some time this summer.

"Our hope is that Hulu will embody our -- admittedly ambitious -- never-ending mission, which is to help you find and enjoy the world's premier content when, where and how you want it," Kilar added.

Currently, site visitors can see a sample of content that will be available after the launch and they're signing people up for beta testing.

Source: TechNewsWorld

Written by: Rich Fiscus @ 1 Sep 2007 7:54

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• 8 comments

• ShoeBark

  Am I going to have to dish out a whopping $4.99 every time I want to view an episode? Pfft. Give it up, NBC.

  1.9.2007 11:07 #1

• tleewade

  you are right no way 4.99 when you can watch for free on tv or copy the tv show.duh

  1.9.2007 16:23 #2

• tleewade

  Originally posted by tleewade: you are right no way 4.99 when you can watch for free on tv or copy the tv show.duhi still have a vcr it will copy what i want but i havenot coppied anything in years. havent wanted to.most not even worth copying.

  1.9.2007 16:29 #3

• albino92

  At 499 an episode it would be cheaper to be a whole series on dvd and this is why people illegaly download stuff.

  1.9.2007 18:37 #4

• ydkjman

  It's amazing the timing that this anouncement has come out. Take it along with the crap they are pulling over at iTunes and they say they didn't want higher prices on their content on iTunes. That's a bunch of crap.

  1.9.2007 22:03 #5

• duckNrun

  mmm.... no pricing scheme listed anywhere on their site, nor do they discuss the video format or resolution they will be offering. Yet they are asking people to sign up for the beta.
  
  I guess they are waiting to see the initial demand before they decide how much they are able to rape, ahem I mean charge, the customer.

  2.9.2007 09:07 #6

• borhan9

  no thanxs not intreseted.

  10.9.2007 00:39 #7

• albino92

  apple now wants tv shows at 99 cents per episode! That's probably why nbc backed out.

  10.9.2007 11:50 #8