The service works by offering free memberships to the Vringo community. A small piece of software must be installed on the phone that will receive the video. The caller, who must also be a Vringo member, pays to send a video. The idea is similar to sending a link to a video clip via email, except that the recipient doesn't need a computer.
Eventually Vringo would like to move beyond sharing viral video clips between friends. Advertisers are becoming interested in alternate ways to deliver marketing to consumers. In one conceivable scenario, video could be sent with accompanying ad content. Another possibility is getting advertisers to directly compensate consumers (in free talk time for example) for sharing their ads with friends through Vringo.
Vringo currently allows clips to be sent for free, but some time in 2008 they plan to start commercial operations. Prices haven't been released at this point.
Source: TechNewsWorld
Written by: Rich Fiscus @ 3 Sep 2007 17:28
