Thomson is trying to take advantage of the increased digitization of traditional film processes, all the way from pre-production to digital delivery. The company would like to make their Technicolor division, best known for their pioneering work on the color film format bearing the same name, into a giant in the digital video world.
For two decades, starting in the mid-1930s, the Technicolor process was the standard for color film, but their current business model is built increasingly around helping filmmakers solve problems with digital solutions. They already have many production and (digital) theatrical distribution services, so getting into the world of online distribution seems like a logical move.
The new system, which officially begins today, "allows studios to distribute their content faster," says Chris Carey, chief technology officer at Technicolor. Acquiring SyncCast which delivers content on behalf of online retailers such as Microsoft's Xbox Live Video Marketplace, will help Technicolor bolster its offerings in consumer-targeted businesses.
Source: The Wall Street Journal
Written by: Rich Fiscus @ 4 Sep 2007 19:18
