AfterDawn: News

Broadcast International shows off new HD encoding solution

Broadcast International is holding public demonstrations of its new encoding solution, developed in collaboration with IBM, at the IBC exposition in Amsterdam, September 7th - September 11th, 2007. The encoder features BI's patented CodecSys compression technology on the IBM BladeCenter QS20 "Cell Blade." The combination of these technologies improves performance and reduces costs associated with video compression, while delivering live HD video at less than half the bandwidth normally required.

"We expect to cause quite a stir at IBC when we show pre-encoded HD streams at under 3Mbs, as well as real-time HD encoding at similarly remarkable bandwidths," said Rod Tiede, Broadcast International CEO. "That’s the capability we gain by putting our CodecSys multi-codec encoding software on IBM’s Cell/B.E. multi-core processing hardware; the two technologies are ideally suited to each other. In addition to significantly increased processing power, the IBM platform is highly scalable and programmable, which enables users to customize and upgrade in a way that has never before been possible."



A bandwidth crises is looming as consumers demand more and more video, especially in HD. "Broadcasters face the universal challenge of meeting the growing demand for HD, while trying to minimize their bandwidth costs," said Dick Anderson, general manager for IBM Media and Entertainment. "The Cell/B.E. processor is uniquely positioned to address compute-intensive, high quality media processing requirements. Our cooperation with Broadcast International shows how rich this capability can be."

Source:
Press Release

Written by: James Delahunty @ 7 Sep 2007 16:28

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• 3 comments

• DXR88

  Adressing the issue of how we get that 1080i/p thro the lines without compression should be a real treat to those of us that are fed up with companies petty squables over compression algorythems
  
  first off under 3 Mbs and you expext me to beleave that this is going to put out real good quality HD Movie. for somebody running this off such a server of that much raw power iv seen better compression elseware. Under 2 mbs For a 1080p i dont remember the name of the company thou.
  
  Seeing is beleaving. ill beleave it when i see it.

  7.9.2007 20:13 #1

• borhan9

  a article about you guys holding back a technology thats crap.

  11.9.2007 01:54 #2

• leg123a

  please look at www.nvvideo.com HD at less than 3 Mbit/s with one encoder

  18.9.2007 08:54 #3