With all the media hype surrounding the emerging supply of video available everywhere from viral video sites like YouTube to the BBC's iPlayer, it shouldn't surprise anyone that broadcasters want a piece of the action. And they're not the only ones. Technology companies like Microsoft are there hoping to cash in on the expanding market with media delivery solutions and encoding technology.
"The emergence of mobile TV and IPTV alongside conventional multi-channel television is creating new opportunities and challenges for everyone involved in the creation, management and delivery of content," said Mike Crimp, Marketing Director of IBC. "With its extensive programme of mobile and IPTV-related events, IBC2007 provides a unique opportunity for broadcast and telecoms professionals alike to discover the keys to success in this increasingly multi-platform environment."
For all the hype around IPTV though, an underlying problem for many consumers is the lack of broadband service that can deliver the continuous throughput required to stream high quality video. Until the Net Neutrality debate is settled we may not know what form IPTV will be able to take.
Source: International Broadcasting Convention
Written by: Rich Fiscus @ 11 Sep 2007 7:41
