There are two potential markets for the technology right now. The more lucrative is retail burning kiosks, which some chains already have plans to deploy. Such on-demand kiosks would reduce both inventory overhead and shelf space requirements for carrying a large selection of DVDs.
Depending on the cost of hardware required to write CSS to a recordable disc, another potential market would be downloads which could be burned with CSS on a home burner and then played on a standard DVD player.
With the plans for network and internet video delivery to set-top boxes, more user friendly possibilities also present themselves. A viewer could potentially download and burn an encrypted DVD from the same player they use to play regular DVDs.
Source: Variety
Written by: Rich Fiscus @ 21 Sep 2007 8:23