AfterDawn: News

Apple Inc. is rumored (from a fairly credible source) to be planning an "iTunes HD" store to offer high-definition videos in an effort to boost uptake of its Apple TV device. The service would include a selection of the movies and TV shows currently available on the iTunes multimedia store with a higher resolution than the current offering of 640x480.

The resolution of 640x480 is supported by the iPod video models, the iPhone, and of course, the Apple TV, which uses a home network to bridge the gap between multimedia content stored on a PC and a proper television set. Apple is reportedly stockpiling its Apple TV in anticipation of a sales boost when the iTunes HD content becomes available.



The refreshed line-up of the iPod models last month also added a component cable which is technically able to output HD video if support was added through updates for the devices. Apple TV can output with resolutions up to 720p (higher need to be downgraded). If the iTunes HD rumors are true, the company is expected to announce it sometime before the end of the month.

Source:
Electronista

Written by: James Delahunty @ 6 Oct 2007 18:14