"The Internet will start off showing traditional entertainment but eventually users and content creators will use the capabilities of the Internet to create some amazing entertainment," said Mike Volpi, who heads up Joost. The service is being showcased at this week's MIPCOM convention, an annual global convention for A/V producers and distributors.
Joost's launch comes ahead of competitors that are eventually expected to include television networks. That could make it difficult for Joost to get some of the high profile television shows Volpi is counting on to remain 100% advertiser supported.
Source: Yahoo News
Written by: Rich Fiscus @ 14 Oct 2007 20:27