According to rumours that were confirmed by NBC yesterday, the network's YouTube Channel was discontinued over the weekend to prepare for the launch of the NBC Universal and News Corp. joint video venture called Hulu. What's strange is that Hulu hasn't even launched yet, leaving what appears to be a huge marketing void that will last until either Hulu is successful or NBC decides to return to distribution through third parties like YouTube.
YouTube certainly hasn't given up on the partnership. In an email YouTube spokesman Ricardo Reyes said "NBC informed us on Friday that they were taking down their branded channel and clips." He added "Our relationship with NBC was a YouTube success story, so we hope NBC decides to post more original content and stay engaged with our users."
Source: Cnet News
Written by: Rich Fiscus @ 23 Oct 2007 11:29