The move is intended as a way for Phillips to differentiate themselves from value brands that are offering stiff competition for traditional consumer electronics manufacturers. Over the past several months, upstart Vizio has stunned the retail world by dominating flat panel TV sales for one quarter and coming in second the next.
Surveys have indicated that one major issue for consumers when considering electronics purchases is the level of support offered by the manufacturer.
Source: This Week In Consumer Electronics
Written by: Rich Fiscus @ 5 Nov 2007 18:24