Gary Shapirso, President and CEO of the Consumer Electronics Association which produces the show annually, was joined by Sony Pictures Television President Steve Mosko at the press preview of the show. He said Sony “is excited to come to CES as a technology company and as a content company. It fits in with our corporate theme of ‘Sony United.’” Sony, of course, is best known for their consumer electronics products, and are the most visible and vocal Blu-ray proponent among hardware manufacturers.
Over the last few years CES has become a crucial place for content owners to meet with electronics manufacturers to discuss issues relevant to both sides, ranging from new technology for content delivery to DRM for that content.
Next year's event will feature NBC as the "Official Broadcast Partner" of the show, and will broadcast several shows from the event. They'll also be covering some CES events during those broadcasts. Several addresses and workshops at the show will focus on how existing and future technology can be used to deliver media to customers.
Source: This Week In Consumer Electronics
Written by: Rich Fiscus @ 15 Nov 2007 18:09
