AfterDawn: News

iPhone too expensive in the UK, reveals study

According to a new study performed by Gfk NOP, the Apple iPhone is perceived to be too expensive in the UK, and that most will not purchase due to the high price.

The research, a poll of 500 UK citizens suggested that outside of the "Apple cult" fans, the regular consumer will not be buying the device. Actually, according to the survey, a remarkable 72% said they would not be buying the device because of the price.



Brand awareness, as could be expected, was very strong, with 75% saying they've heard of the brand. 30% said the one and only deterrent from buying the device was the price.

"Apple’s history proves that it has the magic touch when it comes to product development and marketing, however the iPhone has yet to Capture the imagination of the UK public. iPhone hype is in full-force, but our data shows that it is very much a considered purchase, with its high price turning many consumers off. We must take into account that the UK mobile market’s success has been down to subsidised handsets, therefore the iPhone’s price really stands out and consumers are not used to paying in excess of £200 for a phone”, Richard Jameson of GfK NOP commented.

Source:
pocketlint

Written by: Andre Yoskowitz @ 25 Nov 2007 18:45

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• 17 comments

• gogochar

  Alright, it really doesn't take an official study to figure this one out. $600 in the US for a phone in the US is ludicrous. Take that same price, convert it to foreign currency, and you've shot yourself in the foot. They can barely afford gas over there, you expect them to save up for a fancy phone? One more for the "Americans are too rich for their own good" argument.

  26.11.2007 01:55 #1

• arcanix

  Quote:iPhone too expensive in the UK, reveals studyWtf, a study? Just take a look at the pricetag and that's it, you don't have study it. I can't believe that they charge this much of a phone that doesn't even have good basic features, such as sms (have you tried iPhone sms system? It sucks pretty bad...).

  26.11.2007 04:24 #2

• zxe

  but what they fail to mention, is that does not include the contract, which could amount to over 900 pounds (1800 dollars) and when there are better phones, like the HTC tyon 2, the question is why did they not put it at a lower price, and get more people. Oh and gogochar, i have to work from home, because the gas is so expensive.

  26.11.2007 06:11 #3

• varnull

  £269 including free standard delivery
  Only with a new minimum term 18 month Pay Monthly O2 tariff for iPhone
  
  Cheapest pay monthly tariff?
  
  Online 20
  
  Key benefits:
  
  50 UK minutes and 200 UK texts each month
  
  Plus unlimited calls to O2 numbers
  
  1Mb inclusive browsing allowance each month
  
  Plus get O2 Broadband from £7.50 per month*
  Charges outside your allowance:
  UK voice calls 20p/min
  UK text messages 12p
  UK picture/video messages 25p
  UK browsing £3 per MB
  
  they gotta be joking...

  26.11.2007 06:28 #4

• ali2007

  the iphone is a huge hype and nothing else , have to wait for a better product to come out, atleast they know in uk to wait.

  26.11.2007 06:53 #5

• maryjayne

  @ $600 the phone had better be able to wash my car and do my laundry.
  
  Who would want to pay $600 for a phone???

  26.11.2007 08:07 #6

• Ragnarok8

  Originally posted by maryjayne: @ $600 the phone had better be able to wash my car and do my laundry.
  
  Who would want to pay $600 for a phone???Apparently at least some people have / will...

  26.11.2007 09:25 #7

• MightyOne

  crAPPLE has some big balls.
  
  You'd think the dummies would have learned from the PS3 that customers lean towards prices and that we all don't have the deep pockets that these executives have. $600 to them is just a few hours work at most.
  
  some real dummies indeed. I hope they sell 5% of what they get manufactured. If your a shareholder...best SELL SELL SELL.

  26.11.2007 10:47 #8

• DoomLight

  apparently over a half million people paid 600 bux for a phone. and thats before the price drop of 200 dollars.

  26.11.2007 11:39 #9

• simpsim1

  Originally posted by varnull: £269 including free standard delivery
  Only with a new minimum term 18 month Pay Monthly O2 tariff for iPhone
  
  Cheapest pay monthly tariff?
  
  Online 20
  
  Key benefits:
  
  50 UK minutes and 200 UK texts each month
  
  Plus unlimited calls to O2 numbers
  
  1Mb inclusive browsing allowance each month
  
  Plus get O2 Broadband from £7.50 per month*
  Charges outside your allowance:
  UK voice calls 20p/min
  UK text messages 12p
  UK picture/video messages 25p
  UK browsing £3 per MB
  
  they gotta be joking...
  Price of tarrif? £35 per month
  
  £35 x 18 months = £630
  
  We can debate the cost of the I-Phone itself until we're blue in the face, but add the cost of the contract charges and it totally kills off any thoughts I ever had of getting one of these gadgets.

  26.11.2007 12:29 #10

• tbok4600

  289.380 GBP 600.00 USD
  United States Dollars = United Kingdom Pounds
  1 USD = 0.482300 GBP 1 GBP = 2.07340 USD

  26.11.2007 15:24 #11

• veyron

  Originally posted by tbok4600: 289.380 GBP 600.00 USD
  United States Dollars = United Kingdom Pounds
  1 USD = 0.482300 GBP 1 GBP = 2.07340 USDthank you, i was just about to look do a conversion after reading the first post. duh:p

  26.11.2007 15:29 #12

• CKhaleel

  Awwww, poor Shokz won't get his hands on one cuz he's too poor. (LOL no offense)
  

  
  
  

  26.11.2007 20:16 #13

• OFI

  Yea well this didn't really need a study. Most people expect a free phone or to pay very little on a contract here.
  They also expect MMS and even 3G on the newest phones, some even with GPS.
  
  A few features the iPhone doesn't have. But of course it has WiFi!
  But you can rule out using unsecured networks otherwise you'll get arrested, which leaves a scarce network of pay-to-use WiFi spots.
  
  To add more insult as posted the cheapest tarriff is £35/mo over 18 months and the package is rubbish!
  
  Out of interest how much per month can Americans pay on a contract for an iPhone? (With the option of a 6 month contract of course...)
  
  Still people with more money than sense will still buy them and then when Apple release the 2nd version with 3G/MMS etc they will all buy the newer version (Which should be a wonderful price if the person decides to upgrade during their 18 month contract!)

  28.11.2007 15:47 #14

• simpsim1

  Just checked US prices and they're pretty similar to what they are here in blighty.
  
  Phone cost = $399 or £200-ish
  Lowest priced tariff = $59.99pm or £30-ish
  
  Phone and tariff are cheaper, but contract with AT&T is for 24 months instead of 18, which pretty much amounts to the same thing.

  28.11.2007 17:48 #15

• bogwart16

  @ gogochar:
  
  I don't know where you get your ideas from - Fox, by the sound of it. What makes you think we "can barely afford gas"? We're paying the equivalent of USD 7.75 and yes, we're complaining, but it's not affecting us the way it does you lot. If you had to pay those prices you'd go bust quicker than a camel passes wind.
  
  And as for the "too rich for their own good" bit, dream on buddy. The US is being kept afloat by China, Japan and Saudi Arabia, and when they get out of the USD you lot are in the dumper.
  
  Feel sorry for yourself, my man, not your betters. We won't pay £269 for technology that's three years out of date, simple as that.

  30.11.2007 08:51 #16

• borhan9

  Quote:According to a new study performed by Gfk NOP, the Apple iPhone is perceived to be too expensive in the UK, and that most will not purchase due to the high price.You don't need research to tell you this this is common sense in my book and the only way its going to go down is when the price goes down when time passes and that all these exclusive contracts go down the drain and it becomes mainstream.

  20.12.2007 06:33 #17