The South Korean Electronics giant boosted its share of the U.S. LCD market from 10.8 percent in the second quarter to its current 12.8. It is not as impressive as the growth of Vizio's market share recently but it still puts Samsung in second place, ahead of Sharp and Sony, ranked second and third respectively.
According to analyst Riddhi Patel, Vizio's success in the LCD market stems from low-cost LCD models, a trait that can be evasive when shopping for HDTV-capable displays, and the presence of the models inside Circuit City and other retail stores. The company has also put a lot of effort into marketing its brand to the consumer.
Source:
Electronista
Written by: James Delahunty @ 25 Nov 2007 12:26