Raindance, the UK's largest independent film festival, was created in the early 90s and is responsible for creating the British Independent Film Awards.
The agreement means Blinkx will "host, transcribe, and index top independent shorts, features and documentaries from the independent Raindance Film Festival."
Blinkx is unique in that it does not use tags to define its material but instead uses speech recognition and video analysis "to find and qualify online videos." Blinkx even has 111 patents for the technologies used in their service.
The engine uses an AdHoc advertising platform which means that "any time the video is embedded on MySpace, GoogleVideo, YouTube, Revver, Metacafe, Veoh, DailyMotion, Break, FunnyOrDie, Vimeo, JibJab, iFilm, and CollegeHumor, the video will have contextually relevant ads placed near or on it." Whenever that ad is clicked, Blinkz and Raindance will split the revenue 50/50.
Source:
betanews
Written by: Andre Yoskowitz @ 12 Dec 2007 15:55
