The retailer never supported DRM restrictions being placed on music, and now claims to offer over 3.25 million DRM-free downloads. Beginning on Super Bowl Sunday, Amazon and Pepsi will run a promotion in which Pepsi products will be marked with points that can be exchanged for MP3s on Amazon's music service.
The amount of points needed to exchange for a single music file is unknown, but Pepsi has stated that over four billion bottles will be circulated during the promotion with Amazon. "Why can't Amazon have a download store where songs are 25 cents with ads?," Terry McBride, CEO of Nettwerk Music Group asked last week at CES.
Source:
Betanews.com
Written by: James Delahunty @ 14 Dec 2007 17:21