It is bundled with the Blu-ray Edition of Cyberlink's PowerDVD Ultra for playback, supporting over 500 available commercial Blu-ray movie titles, recorded Blu-ray Home Video and of course DVD-ROM. "The BD-ROM drive's sub-$200 price tag offers consumers a very viable option to discover and enjoy the nearly 500 high-definition Blu-ray Disc movies released to date," said Bob DeMoulin, marketing manager for branded storage products in Sony Electronics' IT Products Division.
"PC-based DVD-ROM drives helped accelerate mass DVD adoption, primarily because they were the least costly way to experience the technology," said Wolfgang Schlichting, research director, removable storage at IDC. "Similarly, we expect sub-$200 PC-based BD-ROM drives to be a driver for cost-conscious consumers to experience Blu-ray Disc high-definition video technology."
Source:
Press Release
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Written by: James Delahunty @ 7 Jan 2008 17:16