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CES 2008: BDA says there will be 10 million Blu-ray users in 08

According to the Blu-ray Disc Association's press conference at CES yesterday, the Blu-ray camp believes that by CES 09 the format's installed base could hit 10 million, triple the current size.

The Association told a jam packed room of reporters and fans that roughly 3.5 million Blu-ray players had been sold to customers so far, with 3 million of those being Sony PlayStation 3 consoles.



The group believes thing are looking up for 2008 and that research has led them to believe that the "format's installed base" will swell to ten million with software sales topping the one billion milestone.

"It should be a year of very strong, explosive growth," said Danny Kaye, executive vice president of research for 20th Century Fox. Kaye would go on to say that Blu-ray should start to see "dramatic gains" beginning at the end of the Q2 2008.

The format backers finally insisted they would now change their marketing plans and shift away from "the format war" to instead focusing on convincing DVD users to make the leap to HD.

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Source:
HD Digest

Written by: Andre Yoskowitz @ 9 Jan 2008 18:56

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• 10 comments

• sk8flawzz

  lower your prices, finalize the specs, and maybe ill be one of those 10 million

  9.1.2008 19:34 #1

• sciascia

  Originally posted by sk8flawzz: lower your prices, finalize the specs, and maybe ill be one of those 10 millionSame here.
  
  At first, this may sound like some ridiculous PR spinning, but if you think about it, they are talking like Blu-ray will become the new media standard (knocking out SDVD). If that does happen then this does seem like a likely scenario.

  9.1.2008 20:32 #2

• sk8flawzz

  Quote:Originally posted by sk8flawzz: lower your prices, finalize the specs, and maybe ill be one of those 10 millionSame here.
  
  At first, this may sound like some ridiculous PR spinning, but if you think about it, they are talking like Blu-ray will become the new media standard (knocking out SDVD). If that does happen then this does seem like a likely scenario.MAYBE if they market it right, and lower the prices to SDVD cost then i can see BD eventually being an option to most consumers. since most studios are now BD they will likely place those ads in the SDVD when you first play them, i just dont get why they put those ads on HD DVD and BD, like.."omj i had no idea let me run out and get that!"

  9.1.2008 20:36 #3

• OzMick

  Yay, we get to deal with ads on our DVDs telling us they're crap now. Maybe I couldn't give a flying rats ass about HD in its current form... I'm not going to shell out big bucks for 1080p, but I'm not going to compromise for something 720p or 1080/720i, so I'm sitting on my SD CRT and DVD player until they die. And as much as Microsoft sucks (ethically at least), I think Gates has hit the nail on the head in not caring about the "war", downloads are going to be where everything is heading, so why waste money on all this hardware with such a limited shelf life...

  9.1.2008 22:14 #4

• hade

  with all the mention of downloads, where are people going to put them? do we dl them to hdd, disc, what? 10 million by end of year seems plausible.

  9.1.2008 22:59 #5

• sk8flawzz

  Originally posted by hade: with all the mention of downloads, where are people going to put them? do we dl them to hdd, disc, what? 10 million by end of year seems plausible.
  i kinda see ON DEMAND HD channels taking off as well

  9.1.2008 23:05 #6

• Chavo

  Lower the prices and remove the DRM then I'll be one of the 10 million Blu-ray users in 08.

  10.1.2008 04:18 #7

• sciascia

  Everyone keeps saying that hd downloads are the future, but what I don't get is after you download them to your PC, or HD box or whatever, what do you do with them? Obviously watch them, but how would you take them to a friends house? Burn them to a BD disc? It doesn't make any sense to do that while BD discs and burners are so expensive and when you could just buy the movie on a Blu-Ray disc to begin with. Someone enlighten me here.

  10.1.2008 09:07 #8

• tleewade

  10 millons that only leaves out about 290 millon other people in this country.

  10.1.2008 15:51 #9

• borhan9

  Originally posted by sk8flawzz: lower your prices, finalize the specs, and maybe ill be one of those 10 millionTotally agree.

  10.1.2008 19:25 #10