Of 2,054 adults surveyed between late October and early December, about 15% claimed to watched an online video the day before they were asked, which is up from 8% in 2006. Men continue to lead women in this area, with 53% of male respondents being frequent viewers compared to 43% of female respondents. However, average daily use among women did raise enough to contribute significantly to the overall increases.
The main reasons for the continued growth in online video is the increasing amount of homes with broadband and the rapidly growing catalog of video content on sites like YouTube. Far more people also posted their own videos to these websites than those who did in 2006. "Everything connected to online video doubled last year," said James McQuivey, an analyst at industry research firm Forrester.
"In 2008, more content owners will respond by making their content even more available online than in 2007," McQuivey predicted.
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Written by: James Delahunty @ 11 Jan 2008 18:10
