It was not only consumers that felt the squeeze however. The industry group iSuppli estimated last year that the initial cost to manufacture the 60GB unit was $840.35 USD, way higher than even Sony was charging for the console meaning the company was losing hundreds of dollars per console.
A year later however, Sony has managed to close the gap a substantial amount although they are still losing money. BusinessWeek reported this week that the PS3 now costs around $400 USD to manufacture and that Sony will only lose $1.4 billion USD in its gaming division for 2007 compared to $2.1 billion USD for 2006.
Production cost drops have been attributed to a few new advances in technology as well as higher supply. Firstly, the Cell Broadband Engine chip was shrunk to 65nm. The blue-violet laser diodes used for the Blu-ray drive have also seen a huge increase in yield and supply. Sony also removed the backwards compatibility engine for PS2 titles from its 40GB unit, dropping production costs even further.
Sony Entertainment boss Kazuo Hirai explained at CES that the gaming division hopes to be profitable by the next fiscal year.
Written by: Andre Yoskowitz @ 15 Jan 2008 21:29
