According to NBC, CES visitors downloaded nearly 10,000 shows to complimentary memory sticks. The shows featured DRM customized by NBCU to allow it to be played for up to 14 days.
“NBC Universal needed us to create a simple to use, quick-to-download, system that would give the consumers the ability to enjoy the NBCU content while maintaining the intended DRM of the programming," said John Butler, president of Mediaport. “That’s exactly what Mediaport delivered.”
There's been no word on whether NBC content will be coming to a kiosk near you, but no doubt this experience has them seriously considering it.
Written by: Rich Fiscus @ 19 Jan 2008 23:32