AfterDawn: News

Apple sales forecast doesn't live up to analyst expectations

Despite increased sales and an increased profit margin over the year before, Apple's stock ended the day down more than 3% on Tuesday after the company reported both earnings for the last three months of 2007, which is actually Apple's first quarter of fiscal 2008, and a sales forecast for this quarter.

Yankee Group analyst Carl Howe attribute's Apple's excellent performance during last year's Christmas shopping season as the result of months of preparation and product positioning. "Basically, they had all their ducks in a row well before the holiday shopping season started," he said. "That's really the key to success during a holiday season. It sounds simple, but a lot of companies screw it up. People knew what the products were, where to buy them, and then they went out a bought them."



Interestingly, last quarter's record revenue was fueled by sales of more expensive products, like the 16GB iPod Touch. If that trend continues actual revenues may prove to be be closer to what Wall Street analysts were expecting prior to Apple's Tuesday announcement.

Apple
Apple iPhone (8GB) Apple iPod touch 16GB Apple MacBook Air Apple MacBook Pro MA897
All Apple Products

Written by: Rich Fiscus @ 23 Jan 2008 17:11

• Previous article

• Nintendo Wii sales hit 5 million in Japan

• Next article

• 40GB ceramic white PlayStation 3 coming to the US

• 3 comments

• c1c

  That apple logo above looks like a booty releasing some crap.

  23.1.2008 18:06 #1

• vinny13

  Originally posted by c1c: That apple logo above looks like a booty releasing some crap.:/

  23.1.2008 19:08 #2

• borhan9

  I have to say they had to come up with something to aim for i am happy for that fact that they create an aim whether they get there or not is another matter.

  18.2.2008 20:17 #3