AfterDawn: News

HP to provide Sony DVD Manufacturing On Demand

According to Video Business, Sony Pictures Home Entertainment has entered into an agreement with Hewlett-Packard (HP) to provide DVDs using their Manufacturing On Demand (MOD) technology. Like the technology being developed to allow DVDs to be sold through kiosks, MOD allows a DVD to be prepared only after a consumer orders it. Unlike that technology, however, the disc is actually a stamped, making it more or less identical to a mass produced studio release. In a kiosk the disc is burned using special software and hardware capable of including DVD-Video's standard CSS encryption.

Although there are several small studios which already have deals with HP for MOD manufacturing, but Sony is the first major player to get involved. A company representative indicated that this may create the opportunity to sell titles that aren't expected to sell well enough to warrant a general release, but which may be economically viable through MOD.



Sony senior VP of strategic development Jason Spivak said “Our hope is that retailers will embrace the service as both an economical form of distribution and a complement to what they keep in their physical inventory."

Written by: Rich Fiscus @ 24 Jan 2008 0:53

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• 7 comments

• ripxrush

  WOW i really think that is a great idea but what abut HD movies?

  24.1.2008 02:11 #1

• 2colors

  Depends on the price. If they charge close to the same amount as the original DVD, then why buy it.

  24.1.2008 10:25 #2

• xdgen84

  Interesting idea as long as the prices are significantly lower.

  24.1.2008 12:41 #3

• banned4gd

  Just wait until those "Kiosks" are run by part-timers, teenagers, or people you/me/we/us/them/they all know. Then it's hook-up central and at that point.........................the 'fit will certainly hit the shan'
  
  "Hey, buddy, how about burnin' that without the CSS?"
  
  "Hey, buddy, how about makin' six copies for me?"
  
  "Hey, buddy, how about a copy of that burnin' software you're using?"

  24.1.2008 14:44 #4

• pirkster

  Originally posted by xdgen84: Interesting idea as long as the prices are significantly lower.It's not so much about price, but availability of titles that currently aren't in circulation.
  
  "A company representative indicated that this may create the opportunity to sell titles that aren't expected to sell well enough to warrant a general release, but which may be economically viable through MOD."
  
  A similar thing is already happening in the publishing industry, where smaller runs can be made of a book without having to come up with a ton of upfront cash to get your book printed and promoted for sale. With the internet and technology, they can be produced on-demand in a pull (instead of the traditional push) marketing method.
  
  There are a handfull of older movies I'd like to get on DVD, but they either are now out of print (can no longer find at a rental outlet like Blockbuster) or were never made on DVD format to begin with. Let's hope other studios follow Sony's lead. The market probably isn't huge, but it's sales they would otherwise miss nonetheless.

  25.1.2008 10:28 #5

• borhan9

  This is music to sony's ears i bet good deal i think.

  19.2.2008 00:36 #6

• orangeice

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  The main products are the high precision electron、electric appliances glass, film solar energy glass, including 0.4～19㎜ thickness strengthen glass, anti-reflective glass(AR), anti-glare glass(AG), half-lens mirror glass for LCD screen, angle-visible glass, AZO coating glass, (AR+ITO) coating glass for touch panels, super flat strengthen glass for copiers, glass base for TV and LCD monitors, glass for electronic scales and home electronic appliances etc.. The products have been sold home and abroad like HK, Southeast, North America and Europe;and the company has established long-term business cooperation with a lot of famous companies home and abroad like “HAIER”、“TCL”、 "CHANGHONG"、“MIDEA”、“GREATWALL”、“PROVIEW”、“TECHVIEW”、“WISTRON”、"TPV" 、“GE”、 “SIEMENS”、“DELL”、“PHILIPS” and so on.
  JMT includs Longgang Branch Company, Huizhou Daya Bay Branch Company and Hongkong Branch Company, has modern deep processing workshop with total area 50,000 square meters and 3 Magnetron sputtering vacuum coating production lines with the biggest size (1650×2800mm) in China; introduced the most advanced auto cutting lines, CNC edging lines, printing machines,tempering lines ect.which are the most precise glass processing equipments in the world. Wherewith it’s mightiness R&D power, production capability, super quality and good credit to stand in the front of China electrical appliance glass processing industry!

  2.7.2009 22:57 #7