Although there are several small studios which already have deals with HP for MOD manufacturing, but Sony is the first major player to get involved. A company representative indicated that this may create the opportunity to sell titles that aren't expected to sell well enough to warrant a general release, but which may be economically viable through MOD.
Sony senior VP of strategic development Jason Spivak said “Our hope is that retailers will embrace the service as both an economical form of distribution and a complement to what they keep in their physical inventory."
Written by: Rich Fiscus @ 24 Jan 2008 0:53