By inserting a metal inside the OLED TV, one which was prototyped at 20.8 inches, they can deliver the light from polymers in the substrate out through the glass surface more efficiently than current OLED standards. In the end, all this means that the brightness needed can be halved while maintaining the same picture quality and effectively doubling the unit's lifespan.
Earlier OLED televisions have been rated to approximately 30,000 hours of life, or 8 hours per day for 10 years. With the joint venture between Toshiba and Matsushita, it appears they want to appeal to even the most frugal television shoppers by delivering a set that should work for many years to come.
Written by: Dave Horvath @ 25 Jan 2008 15:59