After the deal is completed, LoveFilm's subscription base will increase to almost 1 million customers, mainly in the UK and Germany but also from countries such as Norway, Sweden and Denmark.
Greg Greeley, Amazon's vice-president of European retail, said: "Our investment will enable LoveFilm to grow the business further and we are excited to be part of their future".
Amazon Europe has said it will continue to operate its current services in the UK and Germany for a period until it is completely rebranded under the LoveFilm banner.
Written by: Andre Yoskowitz @ 4 Feb 2008 18:42