Last month, the Telecommunications and Information Administration (NTIA) began offering a $40 USD rebate off the purchase price of $59.99 USD for the box. It is important to note that the box will only be required for TV owners that do not have cable or satellite service. To qualify for the rebate, any consumer must simply apply for it via NTIA's web site.
In October, the retailer pulled analog TVs and analog tuner products from its shelves, being the first company to do so. The retailer also said it will be launching a dedicated toll-free number for Best Buy customers to call if they have any inquiries about the transition.
"The DTV transition is an event that is unprecedented in this country, and it will require a coordinated effort by broadcasters, manufacturers, retailers and the government," electronics chief Mike Vitell said "We take our role as a trusted source of information very seriously."
Written by: Andre Yoskowitz @ 7 Feb 2008 14:25