The 1GB 2nd Generation Shuffle will now cost a reasonable $49 USD. The company also introduced a 2GB version that will cost $69 USD.
A company statement showed that the player saw slowed growth to 5 percent last quarter, compared to 15 percent for the year and a half preceding it.
"This makes the Shuffle more competitive in terms of a price-capacity ratio," NPD Group's Ross Rubin said in an interview from New York. "While Apple had a good holiday season, the market has been slowing down somewhat."
To date Apple has sold over 140 million iPods, including Shuffles, "classic" iPods, and the new Touch model.
Written by: Andre Yoskowitz @ 19 Feb 2008 14:48