Warner has put together a media Center that includes game consoles, portable media players, computers of different types, and even DirecTV. They plan to bring in consumers and give them access to content in various forms to see how they react to it. They'll be Left alone to use Video On Demand, web content, and portable media while cameras monitor their activities.
"We're not operating in a vacuum anymore because of this center," Bruce K. Rosenblum, the executive vice president in charge of the operation told CNET News.com on Thursday. "We want to get smarter and understand these technologies a bit better. Warner Bros can't just assume about the deals we do. I think it's important that Warner knows the experience."
Written by: Rich Fiscus @ 23 Feb 2008 4:14