Despite their commitment though, they're feeling the same consumer pressure for lower prices which has already forced electronics giant Matsushita (Panasonic) to add larger LCD displays to their HDTV lineup. A Japanese newspaper is now reporting that Pioneer is hoping to reduce production costs on HDTVs 42 inches and smaller by building them with panels manufactured by Matsushita and Hitachi. They're reporting that production of these panels at Pioneer's own plant in southern Japan.
Although a Pioneer spokesman wouldn't confirm the report, he did say the company's flat panel TV strategy will be included as part of a larger business plan to be unveiled in March.
Written by: Rich Fiscus @ 25 Feb 2008 1:34
