They also appear to be banking on the popularity of the third party software that will be officially possible once a SDK is released next month. Although it's already possible to write and install software on the iPhone, it currently requires a procedure called "jailbreaking," which isn't supported (or even condoned) by Apple.
"Apple has understood the importance of local applications and they are responding to that, and it will help them sell more iPhones," said Tim Bajarin, principal analyst of Creative Strategies.
Written by: Rich Fiscus @ 28 Feb 2008 0:37