Nikkei claims that as much as $500 million comes from the shutdown of HD DVD production lines, the rest can be explained by the extensive advertisement campaigns and poor product sales. In comparison, the 30-second Super Bowl advertisement cost Toshiba almost $3 million alone.
Toshiba did not comment the Nikkei's figures, but according to a Toshiba representative the company is currently estimating the losses.
Written by: Matti Robinson @ 13 Mar 2008 9:26