Viewers spend a few pounds to watch a movie as many times as they want within a 24 hour time frame. Warner's UK strategy for VOD mirrors trials in the U.S., Benelux and Nordic regions where spending on DVDs and VOD services rose due to increased cross-promotion and marketing exposure.
Josh Berger, President and Managing Director of Warner Bros. U.K. said the initiative attempts to meet consumer demands to "see what they want, how, where and when they want it." When asked about the quicker availability of VOD after DVD releases, Gideon Lask, head of e-commerce at U.K. entertainment retailer HMV, said he agreed with Berger that "customers should have the opportunity to discover and enjoy content the way they want to ... either through physical purchases or via downloaded content."
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Written by: James Delahunty @ 4 Apr 2008 19:01
