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Nokia admits DVB-H is not succeeding

The world's largest mobile phone handset manufacturer Nokia has admitted that mobile television broadcasting is not catching on as previously expected. Despite the support for the DVB-H standard which is backed heavily by Nokia, only a few operators in Europe have opened any TV broadcasting services. The European Union backed the DVB-H standard last year.

"It's a bit in a turmoil," Niklas Savander, head of Nokia's Internet services, told a conference in Helsinki. Mobile phones on the market that can retrieve and playback TV programming use third-generation (3G) mobile networks, which allows the carriers to charge for data rates which ultimately can affect the overall quality of content, and the number of users.



"We have seen that there are multiple segments who are not interested in the broadcasting, but rather in downloads. Roll out is slower than also we anticipated a couple of years ago," Savander said.

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Written by: James Delahunty @ 14 Apr 2008 20:07

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• 2 comments

• maryjayne

  They shouldnt have had high expectations for Mobile TV. First they have to rely on consumers to purchase the more expensive mobile phones to support the feature. Second they have to hope that consumers are willing to pay $x.xx per kbyte of data transfer to watch TV on their phone. A majority of the population are not going to pay big bucks to watch low quality TV on their phone let alone purchase the higher end model of phones to get the necessary features.
  
  Good luck at getting this project to take off.

  15.4.2008 08:50 #1

• 1gadget

  Originally posted by maryjayne: Second they have to hope that consumers are willing to pay $x.xx per kbyte of data transfer to watch TV on their phone.In DVB-H you don't pay per kbyte...
  
  And at the moment there is no subscription fee for Finnish services.
  http://www.mobiilitv.fi/MobiiliTV/9355

  16.4.2008 05:55 #2