NBC Universal and Omnicom will create content specifically for non-traditional distribution channels like websites. According to the Associated Press the initial offerings, currently scheduled to debut some time this summer, will include "Gemini Division," starring Rosario Dawson, and include sponsorship from both Cisco and Microsoft.
"We are proactively working with our clients, the advertisers, to deliver compelling content to our audiences, wherever they are," NBC entertainment chief Ben Silverman said in a statement.
Written by: Rich Fiscus @ 22 Apr 2008 0:20