AfterDawn: News

Xbox 360 to see price cut in Asia

Microsoft has announced that it will be cutting the price of its Xbox 360 console in four Asian markets in an effort to boost sales in the struggling Asian market.

The standard 20GB model was reduced to S$499, about $366 USD in Singapore, a significant 20 percent drop. In Taiwan, the price was cut 17 percent to NT$ 10,360, the equivalent of $340 USD.



The price was also dropped, but less, in China and South Korea which saw prices fall to 2,499 ($321 USD) in China and WON 369,000 $369 USD in South Korea; an 11 percent and 5.1 percent reduction, respectively.

Recent price cuts in Europe helped boost Xbox 360 sales 200 percent and it is apparent that Microsoft is hoping for at least a small boost in Asian sales.

Microsoft's VP of global marketing, Jeff Bell, added that "Microsoft has had trouble breaking into the Asian market because of the dominance of Kyoto, Japan-based Nintendo and different game preferences in Asia."

Maybe a price cut will help.



Written by: Andre Yoskowitz @ 29 Apr 2008 16:07

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• 4 comments

• ZippyDSM

  Pittiafull, there is only one way for MS to make it in Asia, create a dev house that will translate as cost the games and share the profits with the devs/publishers, try keep the translation cheap stick to subbing, get the games out to the world market do them in the 6 or 9 main world wide languages outside of asia as well it would be a waste to region code them be needing different language for different regions why not.
  
  Also in order to battle piracy and competition in Asian countries sale them for about 25 a pop, outside Asia no more than 45$ world wide.
  
  Of coarse this would take 10B or more to start and MS would have to focus on keeping product price down some in order for it to sale.
  
  But without a change in the games they have MS is dead in Asia...

  29.4.2008 20:20 #1

• rainofire

  Won't do them any good. MS just won't be able to raise 'em 1000 units per month to a reasonable level.

  30.4.2008 04:42 #2

• jove

  you would think they would lower the price in the hardest market to penetrate of them all. and the second largest. guess its coming soon.

  30.4.2008 05:57 #3

• wetsparks

  Quote:Recent price cuts in Europe helped boost Xbox 360 sales 200 percent and it is apparent that Microsoft is hoping for at least a small boost in Asian sales. Love that line, they went from crap sales, to slightly less crappy sales. Europe likes the Wii and PS3, Asia like the Wii, America likes the Wii and puts up with the PS3 and 360. The only reason they are relevant is because they released a year early and are fixing their broken machine for free.

  2.5.2008 16:45 #4