AfterDawn: News

NBC isn't the only company planning to offer online video from the Beijing Olympics later this year. PPLive, a Chinese company that provides streaming TV feeds using P2P technology, has inked a deal with China's state run China Central Television (CCTV) to provide coverage of the event. The video offered will be provided by CCTV.com, which is the official internet broadcaster of the event in China. According to AC Nielsen ratings PPLive streams video to 35 million people worldwide each month.

"We are very excited to partner with CCTV.com to broadcast the Beijing Olympic games through our new Internet media platform. We are committed to delivering to our viewers the highest quality and most in-depth coverage of the sporting games that make up the Olympics." Bill Yao, Founder and CEO of PPLive PPLive Inc. said



The streams will be encoded using the On2 Flix Engine to encode the video to On2 Technology's TrueMotion VP6 video codec, which will then be delivered via Adobe Flash on both the CCTV and PPLive websites.

"Our bandwidth costs are very high as we need to support a large number of concurrent downloads, and this will inevitably increase during the Olympics," says Mr. Shan Xiaolei, Director, Technology Management Commission, CCTV. "On2 have helped us quickly address this problem by contributing the Flix Engines we need to publish our sports coverage in TrueMotion-based Flash video."

Written by: Rich Fiscus @ 14 Jul 2008 9:39