The general idea is for products like books or albums that are being promoted on various TV shows. Information on available products related to a particular show will be shown after playback, giving the viewer a chance to buy them right away.
Products will also be listed in TiVo's Universal Swivel Search in case you want to buy a product without recording or watching the program its featured on.
"Product Purchase adds a whole new dimension to the TV viewing experience," said Evan Young, Director of Broadband Services for TiVo Inc. "By teaming with Amazon.com, TiVo enables viewers to purchase products related to their favorite TV shows or that they've seen in TV ads without leaving their couch."
He added, "Television advertisers and consumer products companies are no longer limited to the traditional linear shopping channels that require live viewing for product merchandising and fulfillment -- if their product is seen or advertised on any TV show or network, and sold by Amazon.com it can be merchandised to viewers through TiVo."
Last March the two companies began a partnership to make titles from Amazon Unbox, a service that makes movies and TV shows available to download from Amazon.com for either rental or purchase.
Written by: Rich Fiscus @ 23 Jul 2008 11:27
