Not counting adult content, Rentrak's report indicates more than 3 billion billion programs were ordered in 2007. Free content accounted for the lion's share of those orders, with just 27% coming from subscription VOD programming, included with premium channels like HBO and Showtime.
TV shows saw the most significant growth over 2006. According to Rentrak there was a 120% increase in orders for this category, combined with an increase of 68% in the number of set-top boxes used for viewing them.
Written by: Rich Fiscus @ 29 Jul 2008 15:50