AfterDawn: News

Microsoft to fight hard for European console market

During his keynote speech at this week's Gamefest UK event, David Gosen, Microsoft's VP of strategic marketing in Europe confirmed that his company will be investing heavily in the European market to make sure the Xbox 360 console becomes the "region's console of choice."

Gosen of course added that he believes the "Xbox is going to be the platform that wins this hardware generation," and that Europe was key.



"We're investing to win in Europe," he explained. "We can do better and we're incredibly well-placed to drive success in the region. We've got to make sure we tailor our resource needs to the games we are making."

A few of the company's plans including investing heavily in the Xbox Live's Marketplace and Arcade as well as external studio development.

"We're going to invest in more ways than we have before," Gosen noted.

Written by: Andre Yoskowitz @ 7 Aug 2008 14:05

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• 17 comments

• jutsu

  x360 can penetrate japan with Namco's Tales of Vesperia, now if MS got games that Europe love, X360 will penetrate europe

  7.8.2008 14:31 #1

• xBRFCx

  make xbox live free that well be a winner for sure

  7.8.2008 14:31 #2

• windsong

  What good is a xbox price drop if the motherboard goes to $hit 4 months later?
  
  Was gonna get the Xflop 2 months ago for GTAIV and Mass Effect until I learned theyre on (or coming soon) to PC.

  7.8.2008 14:37 #3

• ikari

  Originally posted by windsong: What good is a xbox price drop if the motherboard goes to crap 4 months later?
  
  Was gonna get the Xflop 2 months ago for GTAIV and Mass Effect until I learned theyre on (or coming soon) to PC.Lol...windsong, you have to see the irony in your post.
  
  You wanted to buy one even if you think it is a piece of crap.
  
  :-)
  
  David Gosen might be right. If Xbox keeps getting good exclusives and takes exclusive games from the PS3, the 360 might be the "winner". Of course this excludes the Wii...lol

  7.8.2008 14:59 #4

• Pop_Smith

  Originally posted by windsong: What good is a xbox price drop if the motherboard goes to $hit 4 months later?
  
  Was gonna get the Xflop 2 months ago for GTAIV and Mass Effect until I learned theyre on (or coming soon) to PC.This really isn't the case with the newer XBox 360s. While they have their share of problems, I won't deny it, that is the case with any hardware.
  
  I have had mine for about two years now and it has never had any problems. Two of my friends bought 360s in the past 10 months and neither of them have had any problems either.
  
  So, the 360 originally had lots of problems (RROD being the worst, but that was mainly due to Microsoft avoiding an ASIC vendor.) but its failure rate is at least under control now.
  
  While I am not defending Microsoft, I think they should have done a better job to start with on the 360, I am simply trying to dispel the rumors that every 360 is going to fail in >6 months or worse.

  7.8.2008 15:00 #5

• Vr0cK

  Quote:Was gonna get the Xflop 2 months ago for GTAIV and Mass Effect until I learned theyre on (or coming soon) to PC.all the more reason that some people doesnt find it neccessary to purchase an xbox360 if they keep porting good games to PC. if you have a decent pc and ps3 then you have access to a vast majority of video games. whereas a pc and xbox360 they practically share it.

  7.8.2008 15:02 #6

• fergus100

  the failbox is dominent in the uk and it is half and half in ireland
  
  theywont penetrate fortress europe

  7.8.2008 16:47 #7

• SDF_GR

  Originally posted by Vr0cK: all the more reason that some people doesnt find it neccessary to purchase an xbox360 if they keep porting good games to PC. if you have a decent pc and ps3 then you have access to a vast majority of video games. whereas a pc and xbox360 they practically share it.^^^Totally agree
  
  

  "region's console of choice." 

  
  360 barely is the console choice for the US, FGS.
  They couldent even make Windows the OS of choice after almost 20years.
  
  They are starting to shake IMO, EU is the last stand/chance actually to stay alive, if MS dont do something fast 360 will become a US only console.
  Japs they rather do harakiri,
  and in Europe PS3 has outsold 360 in less than a year with 360 having a year head start and things after Life with PS3, Home and PlayTV will become even worst for 360 in EU.
  Something else that may sound racist but is the truth, EU people doesnt like u.s.a staff in general.

  7.8.2008 17:19 #8

• Globe08

  Why should xbl be free???? it offers a billion times more content than the ps3 and the wii put together. the 360 has an insane library of demos,songs,movies,tv shows,fights and the ease of it to top it off. then theres the ps3 which has 1/10th the content and touts how it is free. its 4 jbc's a month so get the f over it.not even 4 jbcs considering when you get the 12month it comes with a free month anf if you get it on sale which it is several times throughout the year its 39.99 for 13months.people spend more on text messages,fast food, and stuff that they could care less about. but in this market its endless whining.wii...friend codes alone make it trash, ps3 is taking too long to get on its feet with home and demos being on par with the 360's library.
  
  
  
  not too mention nintendo and sony live off their brand name as oppsoed to ms who is hated like noneother and most people think is a monoploy money grubbing company.

  7.8.2008 17:20 #9

• scorpNZ

  You forgot too that paid subs means less idiot kiddies unlike the the play station game servers
  
  
  Back on topic:
  Is just me or is anyone else getting a bout of dejavu,were'nt they supposed to penetrate Europe ages ago,could'a sworn i read some similar wording from a no name ms exec

  7.8.2008 19:21 #10

• rainofire

  Originally posted by scorpNZ: You forgot too that paid subs means less idiot kiddies unlike the the play station game servers
  
  
  Back on topic:
  Is just me or is anyone else getting a bout of dejavu,were'nt they supposed to penetrate Europe ages ago,could'a sworn i read some similar wording from a no name ms execI seriously hear more idiot kiddies on XBL than I do on PSN. After a match on COD4 on XBL, the opposing team just talks trash and talk 'bout moms more often, same with halo... Even little 12yr olds spout sh*t.

  7.8.2008 23:39 #11

• scorpNZ

  LOL..I guess the live servers have turned to crap too,it's been a while since i've been on

  8.8.2008 02:07 #12

• bdoggie08

  Quote:Why should xbl be free???? it offers a billion times more content than the ps3 and the wii put together. the 360 has an insane library of demos,songs,movies,tv shows,fights and the ease of it to top it off. then theres the ps3 which has 1/10th the content and touts how it is free. its 4 jbc's a month so get the f over it.not even 4 jbcs considering when you get the 12month it comes with a free month anf if you get it on sale which it is several times throughout the year its 39.99 for 13months.people spend more on text messages,fast food, and stuff that they could care less about. but in this market its endless whining.wii...friend codes alone make it trash, ps3 is taking too long to get on its feet with home and demos being on par with the 360's library...ummm.lets see. and the RROD still plagues the system? With lousy technical support as well? Boy you sure are right Newb. I take it you work for them as well, or your spamming afterdawn by posting an Xbox Live infomercial.. good one.

  8.8.2008 12:44 #13

• johnflash

  I agree wholeheartedly with you bdoggie, but you shouldn't oppose people like that dude. That's not the right way to do it. But the xbox offers sweet games with a wide selection to choose from which is a plus, but I don't pay for Internet. If I paid for the game, I don't want to pay for online. thats just stupid, especially when PS3 offers it for free. But the dreaded RROD still is a problem in itself, which is why I won't buy an Xbox anytime soon.

  8.8.2008 13:38 #14

• SDF_GR

  I wony comment the rest cause is crap IMO....
  but thisOriginally posted by Globe08: is hated like noneother and most people think is a monoploy money grubbing company. lmao, this line is more MS than that
  
  

  8.8.2008 16:05 #15

• AntSpliff

  I never had a problem with my Xbox (firt month it came out I bought one) and I will say again as I posted in other places, if 49.99 or 39.99/yr is too much for your budget then videgames shouldn't even be in your part of your expenses, period. Also, from what I've been reading you guys need a new argument because the RROD isn't an issue anymore. I'm sure someone will say it just happened to them and maybe it did but it's nothing like it was.

  9.8.2008 17:09 #16

• PrinceFX

  ugh... is the wannabe PC shitbox still alive? i thought it would be dead by now especially in EU where nobody gives a damn about it... MS wont be able to get anymore market share than the PS3 and the PS3 is one thing which is not bad but still cant catch up to the PC... in the end i would say
  
  An XBOX-360 is an excuse for being broke...Say hello to the PC, the high priest of gaming!

  17.8.2008 04:03 #17