AfterDawn: News

Sony OLED TV hitting UK in 2009?

According to a Japanese press report, Sony's 11-inch XEL-1 OLED TV will hit European customers in 2009, beginning in the UK.

The Nihon Keizai Shimbun did not include a detailed launch plan nor a price for the TV at launch. The XEL-1 went on sale in Japan in December 2007 and in the US a month later.



OLED has been touted as the flat-panel display technology of the future, mainly because it does not require a backlight, making displays extremely thin and less power consuming. OLED displays also offer richer blacks and faster refresh rates then LCD or PDP, making pictures more vivid and bright.

Sony has not yet confirmed the report but did say that the XEL-1 had received a "positive reception" from its Japanese and US customers and it is considering expanding into Europe.

The one downside so far has been price. Retailing for about ¥200,000 ($1,829 USD) in Japan and $2,500 USD here in the States, consumers cannot justify purchasing such a small TV. In comparison, most 50 inch LCD TVs cost $1800-$3000 USD and the same for PDPs.

Written by: Andre Yoskowitz @ 14 Aug 2008 15:36

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• 5 comments

• blueroad

  good luck trying to sell these suckers..
  

  The BPI Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
  The RIAA Soundexchange Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
  The IFPI Are: The same anti consumer lot as listed above!
  The MPAA Are: SONY, UNIVERSAL, WARNER GROUP, DISNEY, PARAMOUNT, FOX.

  14.8.2008 18:30 #1

• OneMember

  Just let me know when real OLED (read +38 inch) are in stores.

  14.8.2008 20:11 #2

• varnull

  I saw one on demo in a top end hi-fi shop earlier in the week, and they are quite startling. Fully visible on bright direct light. The viewing angle was wider than a similarly sized plasma (closest was 28".. but you know what I mean.. smallest plasma they had) Give them time for the price to come right down and the size to go up and they may just kill off the lcd market. Right now they are up against plasma tech, and size wise no competition...
  
  Possible uses I can think of right now would be for notebook size displays which need to work outdoors in sunlight and for camera screens/viewfinders.. that kind of thing.
  

  
  
  Free open source software = made by end users who want an application to work. An engineer with a single tool in his toolbox is an idiot, not an engineer

  14.8.2008 20:29 #3

• DXR88

  But isn't the draw back to OLED The Size, the smaller the worse or something like that.
  
  Lets see we have CRT,DLP,D-ILA LCoS,SED,FED,EPD,LCD,Plasma,Laser,IMOD and OLED. lets not add to the list anymore please.
  
  i hope we get to see some VRD's in my lifetime

  15.8.2008 01:09 #4

• 1bonehead

  Originally posted by varnull: I saw one on demo in a top end hi-fi shop earlier in the week, and they are quite startling. Fully visible on bright direct light. The viewing angle was wider than a similarly sized plasma (closest was 28".. but you know what I mean.. smallest plasma they had) Give them time for the price to come right down and the size to go up and they may just kill off the lcd market. Right now they are up against plasma tech, and size wise no competition...
  
  Possible uses I can think of right now would be for notebook size displays which need to work outdoors in sunlight and for camera screens/viewfinders.. that kind of thing.
  Varnull, these OLED's really look that good ??
  

  The BPI Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
  The RIAA Soundexchange Are: SONY, UNIVERSAL, WARNER GROUP, EMI.
  The IFPI Are: The same anti consumer lot as listed above!
  The MPAA Are: SONY, UNIVERSAL, WARNER GROUP, DISNEY, PARAMOUNT, FOX.

  15.8.2008 02:22 #5