AfterDawn: News

Nintendo wants Latin American console market

Nintendo has announced aggressive marketing plans in Spanish in an effort to grab Latin America's fast growing games market.

"The long-term economic potential of Latin America makes this an extremely important market for video games," said Nintendo of America President Reggie Fils-Aime.

Nintendo did not give an exact date but said the campaign would aim at non-core gamers and would begin in time for the Christmas season.



The Latin American market has been growing steadily and has been gaining the eye of companies hoping to offset economic slow downs in the US and Europe.

Bill van Zyll, head of Nintendo's operations in Latin America, noted that getting in on the market now would be a primary objective for the company. Currently, the region's video game market is only worth $2 billion USD, compared to $57 billion USD globally but has been growing rapidly.

"Nintendo has experienced phenomenal growth in the region over the past few years growth that has even surpassed what we have seen in the United States," Fils-Aime added.

Written by: Andre Yoskowitz @ 17 Aug 2008 15:56

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• 6 comments

• khmernize

  Nintendo will be in the lead for the long haul now.

  17.8.2008 21:29 #1

• susieqbbb

  Ok lets go after spanish gamers.
  
  
  Nice strategy..
  
  Minus one problem...
  
  Most spanish speaking people live in a poor economy which means they cannot afford wii consoles at nearly 300.00 u.s dollers.
  
  
  And yet nintendo thinks they will make money.
  
  Wow talk about someone's fantasy.

  18.8.2008 02:23 #2

• varikelo

  Nintendo has always sold its products here in Mexico thru third party dealers. The problem is that Nintendo doesnt have a local office or subsidiary and obviously doesnt supervise the dealers activities so they do whatever they want. This result also in a high price of the big N products (just imagine, we pay the equivalent to 400 USD for a Wii console) and poor costumer support. Nintendo needs to have presence here and take control the same way Microsoft and Sony does.

  18.8.2008 11:35 #3

• bomber991

  Originally posted by susieqbbb: Ok lets go after spanish gamers.
  
  
  Nice strategy..
  
  Minus one problem...
  
  Most spanish speaking people live in a poor economy which means they cannot afford wii consoles at nearly 300.00 u.s dollers.
  
  
  And yet nintendo thinks they will make money.
  
  Wow talk about someone's fantasy.Dude, gas is only 11 cents a gallon in Venezuela. And what about Brazil, Ecuador, and Argentina? It's not like 100% of the population lives in shacks. They all have plenty of people that live normal lives just like you and me.

  18.8.2008 14:45 #4

• DXR88

  My life is anything but normal.
  
  A real quick Q, how exactly would Mario sound in Spanish.

  18.8.2008 18:15 #5

• gamez2view (unverified)

  Originally posted by susieqbbb: Ok lets go after spanish gamers.
  Nice strategy..
  Minus one problem...
  Most spanish speaking people live in a poor economy which means they cannot afford wii consoles at nearly 300.00 u.s dollers.
  And yet nintendo thinks they will make money.
  Wow talk about someones fantasy. There is a growing middle class in latin america and at the right price they will buy Nintendo merchandise more often as long as there is an organized importation and pricing policy. People who invest in those markets become millionaires because most people tend to think that you cant sell in latin america.

  17.11.2011 10:50 #6